FLOWEL Begins its Expansion in Multi-Brand Stores in Jávea and Alicante

FLOWEL Begins its Expansion in Multi-Brand Stores in Jávea and Alicante

Spanish brand FLOWEL, known for its sustainable towels and sarongs, has begun its expansion into multi-brand physical stores. In June 2023, the brand landed at LC Tartaruga , a boutique located in Jávea, a charming coastal destination on the Costa Blanca. Jávea, with its mix of history and natural beauty, offers a perfect setting for FLOWEL, whose design is inspired by the Mediterranean essence. Located at Calle de Joan Fuster, 4, LC Tartaruga is a reference point for tourists looking for fashion and style in a city known for its crystal-clear beaches and relaxed culture.

In April 2024, FLOWEL consolidated its presence in the province by entering Patty by Kyra , a boutique in the heart of Alicante, on Calle Teatro 6. Alicante, a vibrant and cosmopolitan city with a rich historical heritage and a strategic position facing the Mediterranean, is an epicentre of tourism and fashion in the region. The location of Patty by Kyra, on one of the most emblematic streets of the city, places FLOWEL in a privileged position to attract both local residents and international visitors.

This expansion underlines FLOWEL's intention to focus on the brick-and-mortar market, aligning itself with boutiques that share its vision of sustainability and commitment to conscious fashion. Multi-brand boutiques such as LC Tartaruga and Patty by Kyra offer FLOWEL the opportunity to reach a wider audience, while consolidating its presence in spaces that value design, ethics and quality.

With this new chapter, FLOWEL reinforces its ambition to grow not only in the online market, but also in the physical sphere, creating synergies with exclusive boutiques that share its passion for sustainable fashion and Mediterranean authenticity. The brand continues to demonstrate that luxury can go hand in hand with social and environmental responsibility, and its expansion is a reflection of this mission.