About Flowel

Flowel was born in the heart of the Mediterranean, specifically in the iconic Marina Botafoc harbour in Ibiza, during the warm summer of 2022. Inspired by the vibrant fashion and timeless elegance of the 80s and 90s, we decided to bring that nostalgic and daring spirit to something as essential as a beach towel. Our founder, Miguel, has always admired the style and energy of that era, and saw an opportunity to transform towels into a must-have accessory for those looking to combine comfort with style.

Our towels are designed to evoke memories of those endless summers on the coasts of Ibiza and Formentera, with colours and patterns that celebrate the joy and carefree nature of those years. Each piece is made from the highest quality materials, ensuring softness and durability so that every moment under the sun is an unforgettable experience.

At Flowel, we believe that a towel is much more than a functional accessory: it is a style statement, a reflection of the freedom and fun of Mediterranean summers. We fuse retro fashion with the essence of the Mediterranean to offer our customers a product that is not only practical, but also a symbol of elegance and good taste.

Welcome to Flowel, where past and present come together to celebrate the most unforgettable moments under the sun.