Responsible Luxury: Flowel Quality Certificates
Responsible Luxury: Flowel Quality Certificates
Flowel has made sustainability and raw material excellence its hallmark. Each towel and sarong reaches the customer with traceable processes and seals of approval that guarantee quality, environmental friendliness, and durability. Flowel factories operate under these same standards at every step of production, from spinning to packaging.
SEAQUAL® Initiative: Recycled Marine Plastics
“We collect plastic waste from the Mediterranean and give it a second life in the form of thread.”
Flowel sarongs incorporate 20% SEAQUAL® recycled polyester , woven from plastics collected from the seabed. Combined with 80% cotton and a weight of 150 g/m² , the result is lightweight, soft, and highly durable pieces that help clean up coastlines while you dress in style.
Global Recycled Standard (GRS): guaranteed traceability
Flowel works exclusively with suppliers and plants certified by the Global Recycled Standard (GRS) . This certification audits every step—from plastic collection to spinning—to verify environmental and social requirements. This ensures that consumers are purchasing a 100% recycled product that has undergone rigorous testing.
ECOTOWEL™ Certification: Comprehensive Sustainability
Under the ECOTOWEL™ brand, Flowel produces its towels based on two key principles:
- Clean energy: More than 50% of the energy used in manufacturing comes from solar sources, drastically reducing the carbon footprint.
- Resource savings: Using recycled yarns saves significant amounts of water and energy compared to conventional processes, promoting a circular production cycle.
Organic cotton 450 g/m²: premium feel, minimal impact
Flowel towels are made from 100% organic cotton , 450gsm , free from pesticides and chemical fertilizers. Their velvety main face and jacquard terry backing offer a luxurious feel and high absorbency, reducing the water footprint by up to 90% compared to conventional cotton.
Green production and eco-efficiency
Flowel integrates eco-efficient processes at every stage:
- Low-consumption dyeing: techniques that minimize water and energy use.
- Renewable energy: More than 50% of the electricity used comes from solar panels installed on its own premises, reducing CO₂ emissions.
Responsible local packaging
Each order ships in 100% recycled and recyclable cardboard boxes supplied by Envases BC (Elche, Alicante). These boxes feature a one-piece, self-assembling design, eliminating the need for tape or padding and facilitating assembly in seconds.
| Feature | Benefit |
|---|---|
| Recycled and recyclable cardboard | Reduce resource extraction and waste |
| Self-assembly design (one piece) | Quick assembly without tools or adhesives |
| Water-based inks | Free of toxic compounds |
| Local supplier | Minimize the transportation footprint |
Traceability and quality control
- Batch code: allows you to trace the origin and production date.
- Internal tests: color retention, wash resistance and fabric durability.
- Digital reports: certificates and laboratory results available online.
Conclusion
With certifications such as the SEAQUAL® Initiative , the Global Recycled Standard , and ECOTOWEL™ , and the use of 450g/m² organic cotton , 150g/m² recycled polyester , production with more than 50% solar energy and local, recycled and self-assembled packaging, Flowel confirms its leadership as a benchmark for responsible luxury. Each strand reflects a true commitment to the planet, fusing Mediterranean aesthetics and environmental rigor into an uncompromising premium experience.