Where summer never ends

Flowel was born in the heart of the Mediterranean, in the iconic port of Marina Botafoch (Ibiza), during a warm summer sunset in 2022. There, between the luminous energy of the island and the casual elegance of the 80s and 90s, an idea emerged: to transform an everyday accessory into a stylish piece with soul.

Our founder, Miguel , has always admired the free spirit, timeless aesthetic, and carefree attitude of that era. Thus, Flowel was born: a brand that reinterprets the towel and sarong as symbols of style, elegance, and sustainability.

Mediterranean inspiration. Retro style. Local production.

Our towels and sarongs are designed to evoke the endless summers of Ibiza and Formentera : days that smell of salt, sunscreen, and freedom. Bright colors, nostalgic patterns, and soft fabrics combine to create pieces that not only accompany you, but also tell stories.

Each Flowel item is manufactured in Alicante, Spain, using recycled materials and responsible processes, because for us, sustainability is also elegance.

More than a towel. A way to experience summer.

At Flowel we believe that a towel is not just a functional accessory:

• 🌞 It's a style statement.
• 🌊 A reflection of the summer we choose to live.
• 🎒 A piece that travels with you, year after year.

Welcome to Flowel

Here, past and present come together under the sun.
We create products that inspire, that connect, that celebrate the beauty of small pleasures: the sea, the sun, and time for yourself.