FLOWEL at Lala Paz Lingerie: towels and sarongs in Alicante
There are collaborations that you know from the start are going to work. This is one of them.
Since late 2025, FLOWEL towels and pareos have a new home in Alicante: Lala Paz Lencería (@lalapazlenceria), a boutique specializing in lingerie and swimwear in the heart of the city. And we couldn't be happier.
A store that has everything — except mediocrity
Lala Paz is not just any store. It's the kind of space that is increasingly hard to find: a boutique where every piece is chosen with care, where the owner truly knows her product, and where you walk in looking for one thing and leave feeling good about what you're wearing.
Behind it all is Ana, its owner. In 2024, she took over from the historic Sueños Lencería y Corsetería, a long-standing business in the center of Alicante that closed when its founder retired. Ana didn't let that story end there. She took it on, modernized it, and made it her own — with the same essence as always and a completely new vision.
When we met her, we understood everything right away.
Why this collaboration makes so much sense
Lala Paz is the place to go in Alicante for real swimwear. Not just any swimsuit, not a supermarket towel. Lala Paz's customer demands quality, values detail, and knows how to distinguish what's worthwhile from what's not.
That customer is ours.
Our organic cotton towels and our pareos made from SEAQUAL® certified recycled materials don't need to convince anyone at Lala Paz — they simply fit. And when something fits this well, both of us win. Lala Paz adds a unique brand to its selection. FLOWEL reaches those who were already ready to find us.
Come see us — in person
If you're in Alicante, there's no excuse. Stop by Lala Paz, feel the fabric, check the weight of the towel, see how the pareo drapes. Some things a screen can't convey — and this is one of them.
Say hello to Ana for us. 🌊
📍 Lala Paz Lencería · C/ Girona, 19 · 03001 Alicante 📸 @lalapazlenceria
Not in Alicante? The entire collection is available at flowelbrand.com with 48h shipping.
