FLOWEL at Lala Paz Lingerie: towels and sarongs in Alicante

There are collaborations that you just know from the start are going to work. This is one of them.

Since the end of 2025, FLOWEL towels and sarongs have a new home in Alicante: Lala Paz Lencería ( @lalapazlenceria ), a boutique specializing in lingerie and swimwear right in the city center. And we couldn't be happier.

A store that has everything — except mediocrity

Lala Paz is not just any store. It's the kind of place that's becoming increasingly difficult to find: a boutique where every piece is carefully chosen, where the owner truly knows her product, and where you go in looking for one thing and leave feeling good about what you're wearing.

Behind it all is Ana , its owner. In 2024, she took over from the historic Sueños Lencería y Corsetería , a long-established business in the center of Alicante that closed when its founder retired. Ana didn't let that story end there. She embraced it, modernized it, and made it her own—with the same essence as always and a completely new vision.

When we met her, we understood everything immediately.

Why this collaboration makes so much sense

Lala Paz is the place in Alicante for anyone looking for real swimwear. Not just any swimsuit, not a supermarket towel. Lala Paz customers demand quality, appreciate the details, and know what's worthwhile.

That customer is ours.

Our organic cotton towels and SEAQUAL® certified recycled sarongs don't need convincing at Lala Paz—they just fit right in. And when something fits this well, it's a win-win. Lala Paz adds a unique brand to its selection. FLOWEL arrives for those who were already ready to find us.

Come see us — in person

If you're in Alicante, there's no excuse now. Stop by Lala Paz, feel the fabric, check the weight of the towel, see how the sarong drapes. There are some things a screen just can't convey—and this is one of them.

Say hello to Ana for us. 🌊

📍 Lala Paz Lingerie · Alicante City Centre
📸 Instagram: @lalapazlenceria

Would you prefer to receive it at home? You can find the entire collection in our online store with 48-hour delivery.