Toalla plata ses illetes Formentera

Sarongs and towels inspired by Ibiza and Formentera – Made in Spain

Ibiza, Formentera, and Alicante: Summer Inspiration, Timeless Elegance

Some summers are lived. And others stay with you forever.

When we designed Flowel, we had a clear goal: to capture the essence of a Mediterranean summer. That authentic summer, smelling of salt, tanned skin, warm sand, and calm. An elegant, unhurried summer, with bare feet and a light mind.

That summer was born in Ibiza, matured in Formentera, and came to life in Alicante, our founder's hometown and the place where every Flowel sarong and towel comes to be.


Ibiza: Where It All Began

Miguel, Flowel's founder, lived for two years on the island of Ibiza for professional reasons. There, the idea was born to create a brand that captured that luminous, conscious, and elegant energy that can only be found between the islands and the sea.

From that experience, Flowel was born: a brand that merges timeless design, true sustainability, and local production. A project with a soul, made to bring back the classic summer from an ethical perspective.


A Textile Homage to the Pityusic Islands

Ibiza and Formentera are not just destinations: they are a way of life. Unhurried, with feet in the sand and a silent mind. Our collection of sustainable sarongs and towels is inspired by real places that have left their mark on the soul of this brand:

🌊 SES ILLETES Towel – Formentera

One of the most beautiful beaches in the world. In Ses Illetes, the sea looks hand-painted. The silence, the white light, and the infinite horizon were the seed of our most essential design.

Pure elegance. Made with recycled cotton, solar energy, and a lot of sea.

→ See SES ILLETES towel

🌅 CALA SALADETA Sarong – Ibiza

The best sunsets in San Antonio de Portmany are here. The Saladeta sarong combines lemon and turquoise blue tones that evoke a day under the pine trees.

Fresh, cheerful, versatile. An eternal summer boho-chic sarong.

→ Discover CALA SALADETA sarong

🏖️ FIGUERETES Sarong – Urban Ibiza

Figueretes is the quintessential urban beach in the municipality of Ibiza. Cosmopolitan, accessible, vibrant. Our sarong captures that essence with warm tones, like a sunset between white houses and laughter by the sea.

→ Shop FIGUERETES sarong

Sustainable Flowel sarong inspired by Cala Saladeta, Ibiza


Alicante: Where the Soul of Flowel is Made

All Flowel products are manufactured in Alicante, the founder's hometown. In local workshops, with traceable processes, recycled fibers, and solar energy.

  • 🌿 Recycled cotton from recovered fibers
  • ♻️ Polyester obtained from ocean bottles
  • ☀️ Ethical and 100% Spanish production

Because timeless elegance also means knowing how to do things with conscience and respect for the environment that inspires us.


Flowel: Design with Purpose, Fashion with Soul

Fashion to Live Summer with Soul

At Flowel, we don't follow trends. We create pieces that accompany you: that you take to the sea, to a picnic, to a nap in the shade. That last. That connect. That tell stories.

When you choose Flowel, you choose more than a sarong or a towel:

  • ✨ Design with purpose
  • ♻️ Responsible beauty
  • 🌞 Living summer at your own pace

Discover the collection born between islands and made in the sun

🌞 Made in Alicante, with solar energy
🏝️ Inspired by Ibiza and Formentera
♻️ Ethical production and recycled materials

👉 Explore the complete collection
👉 See SES ILLETES towel
👉 Discover CALA SALADETA sarong
👉 Shop FIGUERETES sarong

🌊 Take Ibiza with you this summer

Sarongs and towels made in Spain with sustainable materials.

See Ibiza collection →
Back to blog