Sarongs and towels inspired by Ibiza and Formentera – Made in Spain
Ibiza, Formentera, and Alicante: summer inspiration, timeless elegance
There are summers that are lived. And there are others that last forever.
When we designed Flowel , we had a clear goal: to capture the essence of the Mediterranean summer . That unadorned summer, smelling of salt, tanned skin, warm sand, and calm. An elegant, unhurried summer, with bare feet and a light mind.
That summer it was born in Ibiza , matured in Formentera and became a reality in Alicante , our founder's hometown and the place where every Flowel pareo and towel comes to life.
Ibiza: where it all began
Miguel , founder of Flowel, lived on the island of Ibiza for two years for professional reasons. There, the idea of creating a brand that captured the luminous, conscious, and elegant energy that can only be experienced between the islands and the sea was born.
From that experience, Flowel was born: a brand that fuses timeless design, true sustainability, and local production . A project with soul, created to revive classic summer from an ethical perspective.
A textile tribute to the Pitiusas Islands
Ibiza and Formentera aren't just destinations: they're a way of life. Leisurely, with your feet in the sand and your mind at peace. Our collection of sustainable sarongs and towels is inspired by real places that have shaped the soul of this brand:
🌊 SES ILLETES Towel – Formentera
One of the most beautiful beaches in the world. At Ses Illetes, the sea looks like it's been hand-painted. The silence, the white light, and the endless horizon were the seed of our most essential design.
Pure elegance. Made with recycled cotton, solar energy, and a whole lot of sea.
🌅 CALA SALADETA Pareo – Ibiza
The best sunsets in San Antonio de Portmany are here. The Saladeta sarong combines lemon and turquoise hues that evoke a day under the pine trees.
Fresh, cheerful, versatile. A boho-chic pareo for eternal summer.
→ Discover the CALA SALADETA pareo
🏖️ FIGUERETES Pareo – Urban Ibiza
Figueretes is the quintessential urban beach in the municipality of Ibiza. Cosmopolitan, friendly, vibrant. Our sarong captures that essence with warm tones, like a sunset among whitewashed houses and laughter by the sea.
Alicante: where Flowel's soul is made
All Flowel products are manufactured in Alicante , the founder's hometown. In local workshops, using traceable processes, recycled fibers, and solar energy.
- 🌿 Recycled cotton from recovered fibers
- ♻️ Polyester obtained from sea bottles
- ☀️ Ethical and 100% Spanish production
Because timeless elegance is also knowing how to do things with awareness and respect for the environment that inspires us.
Flowel: design with purpose, fashion with soul
Fashion to live summer with soul
At Flowel, we don't follow trends. We create pieces that accompany you : that you take to the sea, to a picnic, or to a nap in the shade. That last. That connect. That tell stories.
When you choose Flowel, you choose more than a sarong or a towel:
- ✨ Design with purpose
- ♻️ Responsible beauty
- 🌞 Live summer at your own pace
Discover the collection that was born between islands and is made in the sun
🌞 Made in Alicante, with solar energy
🏝️ Inspired by Ibiza and Formentera
♻️ Ethical production and recycled materials
👉 Explore the full collection
👉 See SES ILLETES towel
👉 Discover the CALA SALADETA pairing
👉 Buy FIGUERETES sarong